Track your rankings the old-fashioned way

Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require us to go back to our old ways.

Automated content generation: get a first editorial structure

Many methods exist to generate content, including natural language generation from numerical data. Despite all the attractiveness of computational linguistics, our work will lead us to generate content through summarization algorithms.

Perform an analysis of entities and sentiments with your own crawler

Offered by Google Cloud’s Natural Language APIs, entity and sentiment analyses classify terms and extract a general feeling. Dated 2015, a Google patent entitled “Rankings of search results based on entity metrics” demonstrates the value of using it in our SEO actions.