The following advices are based on my own experience: failures as well as success that made me rethink the way I approach my everyday job. Plus, these advices are not listed in a specific order.
Curated ideas from my proven experience to fix organic search after a failed migration on an ecommerce website.
How to predict the day when you will be break-even: the moment where your revenue covers your total costs. The moment where you have no loss neither no profit.
Almost two years ago, I joined OnCrawl and the opportunity to access millions of log data: the feeling of entering a tiny Google with access to lots of crawl data, logs and third party connectors.
Without any objectivity, I state that SEO is certainly one of the most exciting jobs because the ways to approach it are so different. However, there is one common denominator to all the experiences that consultants and other cool job names ending with ” SEO ” could tell us: relationships with other professionals.
Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require us to go back…
Google as a tool is an excellent way to organize specific SEO tasks. Google Shopping is even more so because it gives us access to unparalleled granularity of information when it comes to consumer products.
Many methods exist to generate content, including natural language generation from numerical data. Despite all the attractiveness of computational linguistics, our work will lead us to generate content through summarization algorithms.
Offered by Google Cloud’s Natural Language APIs, entity and sentiment analyses classify terms and extract a general feeling. Dated 2015, a Google patent entitled “Rankings of search results based on entity metrics” demonstrates the value of using it in our SEO actions.
Developed by engineers assigned to the Google Brain team within Google’s Artificial Intelligence division, TensorFlow is an open source framework (since 2015) dedicated to machine learning. It is one of the most widely used tools in the field of machine learning.