Create your own crawler to use the Google Cloud NLP API

Offered by Google Cloud’s Natural Language APIs, entity and sentiment analyses classify terms and extract a general feeling. Dated 2015, a Google patent entitled “Rankings of search results based on entity metrics” demonstrates the value of using it in our SEO actions.

Optimize ALT attributes with Tensorflow

Developed by engineers assigned to the Google Brain team within Google’s Artificial Intelligence division, TensorFlow is an open source framework (since 2015) dedicated to machine learning. It is one of the most widely used tools in the field of machine learning.

Machine learning for SEO : how to predict rankings with machine learning

In order to be able to predict position changes after possible on-page optimisation measures, we trained a machine learning model with keyword data and on-page optimisation factors. With the help of this model, we can now automatically analyse thousands of potential keywords and select the ones that we have good chances on reaching interesting rankings…