We often get wrong when analysing lots of information from the same angle. The first data that Search Console gives falls in this case. How many charts are shared on Twitter or elsewhere where the curves are rising? A fortiori, we never know what is behind these curves.
As Google Search Console now allow to use regex to filter both queries and pages, the time has come to get an in-depth introduction to RE2 (the library used in Search Console).
The following advices are based on my own experience: failures as well as success that made me rethink the way I approach my everyday job. Plus, these advices are not listed in a specific order.
Curated ideas from my proven experience to fix organic search after a failed migration on an ecommerce website.
Almost two years ago, I joined OnCrawl and the opportunity to access millions of log data: the feeling of entering a tiny Google with access to lots of crawl data, logs and third party connectors.
Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require us to go back…
Google as a tool is an excellent way to organize specific SEO tasks. Google Shopping is even more so because it gives us access to unparalleled granularity of information when it comes to consumer products.
Many methods exist to generate content, including natural language generation from numerical data. Despite all the attractiveness of computational linguistics, our work will lead us to generate content through summarization algorithms.
Without the use of log analysis, one sometimes strives to optimize a page without it being explored or too little to produce a tangible result. Log analysis provides information accessible nowhere else, and guides SEO actions on factual elements.