Search Console: Data Studio template to run a risk-free analysis

We often get wrong when analysing lots of information from the same angle. The first data that Search Console gives falls in this case. How many charts are shared on Twitter or elsewhere where the curves are rising? A fortiori, we never know what is behind these curves.

Regex in Search Console

As Google Search Console now allow to use regex to filter both queries and pages, the time has come to get an in-depth introduction to RE2 (the library used in Search Console).

Learning SEO: 15 advices

The following advices are based on my own experience: failures as well as success that made me rethink the way I approach my everyday job. Plus, these advices are not listed in a specific order.

How to fix things after a drop of organic traffic

Curated ideas from my proven experience to fix organic search after a failed migration on an ecommerce website.

Learnings from log analysis

Almost two years ago, I joined OnCrawl and the opportunity to access millions of log data: the feeling of entering a tiny Google with access to lots of crawl data, logs and third party connectors.

Keywork tracking with Google Sheets

Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require us to go back…

Scrape product features on Google Shopping to structure SEO content

Google as a tool is an excellent way to organize specific SEO tasks. Google Shopping is even more so because it gives us access to unparalleled granularity of information when it comes to consumer products.

Automated content generation: get a first editorial structure

Many methods exist to generate content, including natural language generation from numerical data. Despite all the attractiveness of computational linguistics, our work will lead us to generate content through summarization algorithms.

Log analysis: efficiently manage your SEO actions

Without the use of log analysis, one sometimes strives to optimize a page without it being explored or too little to produce a tangible result. Log analysis provides information accessible nowhere else, and guides SEO actions on factual elements.