When data breaks your conviction
How to challenge your strongest beliefs (and why)?
Alice Roussel
Bringing Order to the Web, Part II
How Search is shifting to the new paradigm: Discovery, Curation, Generation.
Pallet pivot to sustainable growth, PR is outdated, Perplexity is your new snack engine & more
Cutting through the noise: how to build sustainable growth.
The EU has gone further on regulating AI
Brussels has been busy lately with the EU taking the lead with its Artificial Intelligence Act.
The challenges of driving growth on the Apple App Store
How the Search feature can impact both app discoverability and user engagement & lead to significant fluctuations in performance.
Crafting online experiences
We cover how to think like a digital artisan: from crafting websites to storytelling & using the core-product experience to reach a strong Product-Market Fit (PMF).
Ownership of communities
From engaging with to owning communities & from a opinionated culture to a commoditized one.
Beyond the numbers: SEO is still a straightforward game
Through a transparent deep dive of our growth journey, I demonstrate how straightforward SEO can still be.
The creator economy is redefining how people buy content
Platforms such as Ghost, Beehiiv & Substack mark a strong shift in how people own & distribute content.
Integrate reacquisition when measuring retention
Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.