Beyond the numbers: SEO is still a straightforward game
Through a transparent deep dive of our growth journey, I demonstrate how straightforward SEO can still be.
Alice Roussel
The creator economy is redefining how people buy content
Platforms such as Ghost, Beehiiv & Substack mark a strong shift in how people own & distribute content.
Integrate reacquisition when measuring retention
Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.
The fail fast, fail cheap approach
Timeframe your experiments and clearly define your expectations so you know when to pivot on your ideas.
Curation of 6 podcasts to challenge your mindset at work
Podcasts recommendations to stay up to date and nurture your reflexion about growth, tech & business.
Apple Search Ads: Looker Studio template
Actionable Looker Studio template to analyse and optimise your Search Ads campaigns.
[Substack #3] Audiences volume are not a factor for success
Substack's recommendations feature is powerful but you need a reader base for it to get a strong traction from the start.
SEO audits lack business analysis
Years later, SEO is still seen as complicated because of a lack of popularization of its business impact.
[Substack #2] It takes time to get traction with the referral loop
The increasing number of platforms such as Threads, BlueSky, etc. make the content promotion anecdotal for small audiences.
Artificial intelligence: the dangers of turning it into a product for the masses
Artificial Intelligence is a complex science. Popularized with GPTs, it becomes unmanageable as regulation is not defined yet.