[Substack #1] Planning the Go To Market
How challenging writing a newsletter can be: finding the topic, demonstrating expertise, developing a personal brand, etc.
Alice Roussel
The current state of Search
Search Engines & the current hype about AI while Gen-Z use Social Networks to Search for places, etc.
Current shortage of SEO talents
It's been almost a year since I published an offer for a SEO Manager position and as you could expect from the article's title, I did not fill it yet. I know I'm not the only one and since John Shehata talked about it
The challenges of being an individual contributor again
Go out your comfort zone for your career path: from Head of to IC again.
Log file analysis with Search Console data
Let's start with my favorite tweet of all time: the one from John Mueller in April 2016:
@glenngabe Log files are so underrated, so much good information in them.
— E-e-eat more user-agents (@JohnMu) April 5, 2016
I did tons of log analysis especially while working at Oncrawl and
A guide to intrapreneurship
Intrapreneurship transforms established organizations from within, demanding groundbreaking contributions. Entrepreneurship, on the other hand, offers the freedom to chart an unbounded path outside the confines of convention. It's a choice between reshaping the familiar or forging your own limitless path.
What is intrapreneurship?
Intrapreneurship have first been defined
10 advice from a Data Analyst
As we speak about data from Monday to Friday, either you’re an SEO, PPC specialist, Growth something or whatever else, I decided to partner with my talented colleague Marie Vachelard, Growth Data Analyst at Pictarine for this article.
Either it is on Twitter, Linkedin, etc. a bunch of people
You don't need to work at a big company to get a rocket learning curve
I'm a big reader and since I joined Pictarine, I started reading a lot of entrepreneur' and business books. Sometimes, it inspires me to try new things and sometimes it makes me see things differently.
To put it simple: if you had to read one business book
SEO features in Ghost
I started Merci Larry to share what I like about my job and I would like it to stay the same. That's why I've never cared that much about SEO despite the fact it's been a big part of my daily workload. I don&
Migrating from Wordpress to Ghost
I've been wondering for a long time now to switch to Ghost despite two previous failed free trials. The third time is the good one. I literaly spent half a day looking for all the tips and tricks I could use to customize Ghost as I wish.
In