From #146 to #5 in Apple's Photo & Video ranking in 24 hours
36% of American saw our app.
Growth
Experiments, loops, friction, and sometimes… silence. I write here when I’ve tested something, broken something, or seen a pattern worth sharing.
Picta for Kids: building momentum for what comes next
From prototype to strategic direction; the journey of an idea that's still unfolding.
How would you grow ChatGPT?
ChatGPT’s growth depends on four moats. What would you bet on?
AI Overviews. Well, what now?
Food for thought.
From Google Search to multi-platform curation
Let's get to the point.
Bringing Order to the Web, Part II
How Search is shifting to the new paradigm: Discovery, Curation, Generation.
The challenges of driving growth on the Apple App Store
How the Search feature can impact both app discoverability and user engagement & lead to significant fluctuations in performance.