Sign in Subscribe

Topic

SEO

A collection of 17 issues

Buying an expired domain

First of all, let’s give some context about having bought an expired domain. At Pictarine, we aim to test a lot of things and to build MVPs to confirm or disconfirm our hypothesis. To test a new photo product and possibly new markets (in addition to the US), we

Regex in Search Console

As Google Search Console now allow to use regex to filter both queries and pages, the time has come to get an in-depth introduction to RE2 (the library used in Search Console). 01. A short introduction to regular expressions 02. Google RE2 regex 03. Search Console regex cheatsheet A little

Learning SEO: 15 advice

The following advices are based on my own experience: failures as well as success that made me rethink the way I approach my everyday job. Plus, these advices are not listed in a specific order. 01. Never rely on assumptions: use relevant data That’s so easy and tempting to

How to fix things after a drop of organic traffic

Curated ideas from my proven experience to fix organic search after a failed migration on an ecommerce website. The story that follow comes from my experience as an SEO in a web agency back in 2016. This is certainly the most valuable proven experience I had the chance to live

Learnings from log analysis

Almost two years ago, I joined OnCrawl and the opportunity to access millions of log data: the feeling of entering a tiny Google with access to lots of crawl data, logs and third party connectors. In this new article, I would like to share my learning about log data. There

Log analysis: efficiently manage your SEO actions

Without the use of log analysis, one sometimes strives to optimize a page without it being explored or too little to get tangible results. Log analysis provides information accessible nowhere else, and guides SEO actions on factual elements. The data presented in this article are from OnCrawl. The names of

Forecast rankings with machine learning

In order to be able to predict position changes after possible on-page optimisation measures, we trained a machine learning model with keyword data and on-page optimisation factors. With the help of this model, we can now automatically analyse thousands of potential keywords and select the ones that we have good