Why we stopped investing in SEO
and what’s working better for us now.
Four years ago, SEO was one of the fundamental principles of our growth strategy at Pictarine. Today, we’ve shifted our mindset, moving away from SEO as our focus. Why? The search landscape in our business vertical has fundamentally changed, and so have we.
Here’s how we are focusing on more adaptive growth instead.
Just to be clear, I'm not saying that everyone should stop doing SEO. I share a glimpse of the state of search in our vertical. While I'm convinced that Search is shifting its paradigm, I think this is less true for B2B for instance.
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