Why we stopped investing in SEO

and what’s working better for us now.

Merci Larry: what to expect in 2025?

Well, it depends.

When data breaks your conviction

How to challenge your strongest beliefs (and why)?

Bringing Order to the Web, Part II

How Search is shifting to the new paradigm: Discovery, Curation, Generation.

Pallet pivot to sustainable growth, PR is outdated, Perplexity is your new snack engine & more

Cutting through the noise: how to build sustainable growth.

The EU has gone further on regulating AI

Brussels has been busy lately with the EU taking the lead with its Artificial Intelligence Act.

The challenges of driving growth on the Apple App Store

How the Search feature can impact both app discoverability and user engagement & lead to significant fluctuations in performance.

Crafting online experiences

We cover how to think like a digital artisan: from crafting websites to storytelling & using the core-product experience to reach a strong Product-Market Fit (PMF).

Ownership of communities

From engaging with to owning communities & from a opinionated culture to a commoditized one.