The fail fast, fail cheap approach

Timeframe your experiments and clearly define your expectations so you know when to pivot on your ideas.

Curation of 6 podcasts to challenge your mindset at work

Podcasts recommendations to stay up to date and nurture your reflexion about growth, tech & business.

Apple Search Ads: Looker Studio template

Actionable Looker Studio template to analyse and optimise your Search Ads campaigns.

[Substack #3] Audiences volume are not a factor for success

Substack's recommendations feature is powerful but you need a reader base for it to get a strong traction from the start.

SEO audits lack business analysis

Years later, SEO is still seen as complicated because of a lack of popularization of its business impact.

[Substack #2] It takes time to get traction with the referral loop

The increasing number of platforms such as Threads, BlueSky, etc. make the content promotion anecdotal for small audiences.

Artificial intelligence: the dangers of turning it into a product for the masses

Artificial Intelligence is a complex science. Popularized with GPTs, it becomes unmanageable as regulation is not defined yet.

[Substack #1] Planning the Go To Market

How challenging writing a newsletter can be: finding the topic, demonstrating expertise, developing a personal brand, etc.

The current state of Search

Search Engines & the current hype about AI while Gen-Z use Social Networks to Search for places, etc.

Current shortage of SEO talents

It's been almost a year since I published an offer for a SEO Manager position and as you could expect from the article's title, I did not fill it yet. I know I'm not the only one and since John Shehata talked about it