Integrate reacquisition when measuring retention
Retention is commonly seen as a win from a Growth POV. I focus on why it's important to split your retention into separate buckets.
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The fail fast, fail cheap approach
Timeframe your experiments and clearly define your expectations so you know when to pivot on your ideas.
Curation of 6 podcasts to challenge your mindset at work
Podcasts recommendations to stay up to date and nurture your reflexion about growth, tech & business.
Apple Search Ads: Looker Studio template
Actionable Looker Studio template to analyse and optimise your Search Ads campaigns.
[Substack #3] Audiences volume are not a factor for success
Substack's recommendations feature is powerful but you need a reader base for it to get a strong traction from the start.
SEO audits lack business analysis
Years later, SEO is still seen as complicated because of a lack of popularization of its business impact.
[Substack #2] It takes time to get traction with the referral loop
The increasing number of platforms such as Threads, BlueSky, etc. make the content promotion anecdotal for small audiences.
Artificial intelligence: the dangers of turning it into a product for the masses
Artificial Intelligence is a complex science. Popularized with GPTs, it becomes unmanageable as regulation is not defined yet.
[Substack #1] Planning the Go To Market
How challenging writing a newsletter can be: finding the topic, demonstrating expertise, developing a personal brand, etc.
The current state of Search
Search Engines & the current hype about AI while Gen-Z use Social Networks to Search for places, etc.