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Ask Mark

Ask Mark

A case for scrappy, human-first AI tools in small teams
Alice Roussel 30 Jun 2025
How would you grow ChatGPT?

How would you grow ChatGPT?

ChatGPT’s growth depends on four moats. What would you bet on?
Alice Roussel 11 Jun 2025
Building an evergreen knowledge base

Building an evergreen knowledge base

You don’t need a company-wide project to fix knowledge gaps. You need a working system people actually use.
Alice Roussel 04 Jun 2025
AI Overviews. Well, what now?

AI Overviews. Well, what now?

Food for thought.
Alice Roussel 27 May 2025
Roadmap resilience: running operations under uncertainty

Roadmap resilience: running operations under uncertainty

On working with hypotheses, confidence levels, and timeframes that make sense.
Alice Roussel 25 Apr 2025
From Google Search to multi-platform curation

From Google Search to multi-platform curation

Let's get to the point.
Alice Roussel 31 Jan 2025
Why we stopped investing in SEO

Why we stopped investing in SEO

and what’s working better for us now.
Alice Roussel 28 Jan 2025

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