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Buying an expired domain

First of all, let’s give some context about having bought an expired domain. At Pictarine, we aim to test a lot of things and to build MVPs to confirm or disconfirm our hypothesis. To test a new photo product and possibly new markets (in addition to the US), we

Get high-end insights from Ahrefs' organic keywords

Here’s a brand new Google Looker Studio template to help you get the most valuable insights from Ahrefs’ organic keywords. This template is also designed to backup your decisions with data when it comes to prioritizing your content roadmap. Below are the steps to extract the data and then

Search Console: Looker Studio template to run a full analysis

We often get wrong when analysing lots of information from the same angle. The first data that Search Console gives falls in this case. How many charts are shared on Twitter or elsewhere where the curves are rising? A fortiori, we never know what is behind these curves. The report

Regex in Search Console

As Google Search Console now allow to use regex to filter both queries and pages, the time has come to get an in-depth introduction to RE2 (the library used in Search Console). 01. A short introduction to regular expressions 02. Google RE2 regex 03. Search Console regex cheatsheet A little

Learning SEO: 15 advice

The following advices are based on my own experience: failures as well as success that made me rethink the way I approach my everyday job. Plus, these advices are not listed in a specific order. 01. Never rely on assumptions: use relevant data That’s so easy and tempting to

How to fix things after a drop of organic traffic

Curated ideas from my proven experience to fix organic search after a failed migration on an ecommerce website. The story that follow comes from my experience as an SEO in a web agency back in 2016. This is certainly the most valuable proven experience I had the chance to live

Predict your break-even point with Google Data Studio

How to predict the day when you will be break-even: the moment where your revenue covers your total costs. The moment where you have no loss neither no profit. In this article, I will guide you through the steps of visualizing both your costs and revenue on a daily basis

Learnings from log analysis

Almost two years ago, I joined OnCrawl and the opportunity to access millions of log data: the feeling of entering a tiny Google with access to lots of crawl data, logs and third party connectors. In this new article, I would like to share my learning about log data. There

Create a traffic heatmap from Google Analytics with R Studio

Without any objectivity, I state that SEO is certainly one of the most exciting jobs because the ways to approach it are so different. However, there is one common denominator to all the experiences that consultants and other cool job names ending with ” SEO ” could tell us: relationships with other

Keyword tracking with Google Sheets

Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require