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Keyword tracking with Google Sheets

Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require

Scrape product features on Google Shopping to structure SEO content

Google as a tool is an excellent way to organize specific SEO tasks. Google Shopping is even more so because it gives us access to unparalleled granularity of information when it comes to consumer products. I’m not going to hide it any longer, this article (and tool which results

Automate content at scale: get insights from trusted sources

Many methods exist to generate content, including natural language generation from numerical data. Despite all the attractiveness of computational linguistics, our work will lead us to generate content through summarization algorithms. Before anything, it should be understood that this tool was not designed to replace the editorial work itself. The

Create your own crawler to use the Google Cloud NLP API

Offered by Google Cloud’s Natural Language APIs, entity and sentiment analyses classify terms and extract a general feeling. Dated 2015, a Google patent entitled Rankings of search results based on entity metrics demonstrates the value of using it in our SEO actions. Officially launched in September 2017, the Google

Automate ALT attributes with Tensorflow

Developed by engineers assigned to the Google Brain team within Google’s Artificial Intelligence division, TensorFlow is an open source framework (since 2015) dedicated to machine learning. It is one of the most widely used tools in the field of machine learning. I will present an example of image and

Log analysis: efficiently manage your SEO actions

Without the use of log analysis, one sometimes strives to optimize a page without it being explored or too little to get tangible results. Log analysis provides information accessible nowhere else, and guides SEO actions on factual elements. The data presented in this article are from OnCrawl. The names of

Build a successfull online business

How to break into your market by starting from scratch or reinventing your business model for the web when you’re not Amazon? How to design an ecommerce website that really performs? The purpose of this article is not to enter into the technical and editorial considerations that can be

Are positive reviews a quality signal for backlinks?

Several patents have been filed by Google to quantify the opinions and reviews of Internet users from corpus that do not use traditional rating systems. The sentiment analysis then takes on its full meaning: how do we quantify so-called “raw” opinions? The purpose of this article is not to go

Forecast rankings with machine learning

In order to be able to predict position changes after possible on-page optimisation measures, we trained a machine learning model with keyword data and on-page optimisation factors. With the help of this model, we can now automatically analyse thousands of potential keywords and select the ones that we have good